Success stories - How craft businesses grow with digitalization

Many craft companies face similar challenges: time-consuming offers, inefficient scheduling and increasing demands on customer satisfaction. But those who rely on digitalization report significant improvements in their efficiency and order situation. Here are some examples of how digital processes have brought real change.

1. Fast offers – more orders

A craft company from Zurich was able to significantly increase its closing rate by introducing automated offers. Previously, the creation of an offer often took half a day – today it only takes a few minutes.

Result:

  • 30 percent faster offer processing
  • More orders won through fast reaction time
  • Customers feel better cared for and decide faster

2. Efficient scheduling – less idle

A company in Lucerne often had the problem that appointments were not optimally coordinated. By introducing a digital booking system, customers were able to directly select free dates, resulting in better utilization.

Result:

  • Fewer postponements
  • Better predictability of employees
  • Higher customer satisfaction through direct booking option

3. Standardized processes – less administrative effort

A craft company from Bern used Excel and Word for the preparation of offers. With the switch to a digital solution, the administrative effort could be reduced by several hours per week.

Result:

  • More time for customers and projects
  • Fewer errors in calculation
  • Faster payment process thanks to clear digital documentation

4. Digital customer communication – faster and more transparent

A company in the Aargau often received questions about offers and services. Through a clearly structured digital offer presentation, the most common questions could be answered directly.

Result:

  • Fewer questions due to clear pricing
  • Faster decision-making processes of customers
  • More professional appearance towards new customers

Conclusion

Digitalisation offers enormous opportunities for craft businesses. Those who use modern tools not only save time, but also improve the customer experience and increase sales. The examples show that small adjustments can have a big effect.