SME Digital Pulse 2025: What Swiss craft companies need to know now
The "SME Digital Pulse 2025" report by the Lucerne University of Applied Sciences highlights the considerable digitalization backlog of Swiss craft companies. Although 70% of customers prefer online bookings and their search for services usually starts online, only 1% of craft companies offer this opportunity. This discrepancy represents a clear competitive disadvantage, but it also presents significant opportunities for companies implementing digital services such as online bookings and a strong web presence to expand their reach and customer base.
1. Customers want to book online – Craft lagging behind
The whitepaper clearly shows that 70% of the population want to book appointments online. But only 1% of craft businesses offer this opportunity. A gigantic gap – and a clear competitive disadvantage for those who remain offline. brickit closes this gap:
- Fixed price bookings for craft services – easy and possible online at any time
- Transparent processes for customers and companies
- More orders thanks to digital visibility
2. Digital visibility decides on orders
Over 80% of people find out about services online. Nevertheless, many craft businesses still do without a professional web presence. Those who are not online lose valuable customer contacts. Digital solutions help to optimize everyday work and eliminate unnecessary time-consumers.
3. The future of AI
More and more people are using generative AI like ChatGPT to find providers. For craft businesses, this means that content and offers must be prepared in such a way that they are also found and played out by AI. brickit is already thinking a step ahead today – and making craft companies fit for tomorrow’s digital customer search.
Conclusion: Act now
The message of the SME Digital Pulse 2025 from Lucerne University of Applied Sciences is clear:
SMEs should take advantage of the high demand and relevance of online bookings and integrate this feature on their websites in a timely manner in order to close the existing supply gap and secure competitive advantages.
Customers expect digital services. Online bookings are no longer a “nice-to-have”, but a must. Those who act early win orders – those who wait lose.