From idea to implementation - how we developed brickit for craftsmen:innen

Developing a digital product is one thing – to design it in such a way that it offers real added value for craftsmen: insiders, a completely different one. When we started with brickit, we knew: the solution must be simple, save time and integrate seamlessly into everyday work. But the way there was not always straightforward. Here is a look behind the scenes of our product development.

1. The idea – Why even a digital solution for craft businesses?

Many craft businesses still work with handwritten notes, Excel lists or complicated Word documents. This leads to:

  • High time expenditure for offers and scheduling
  • Unnecessary errors in calculation
  • Difficulty attracting new customers efficiently

Our idea was to develop a solution that starts right here and simplifies the entire process.

2. The biggest challenge – easy operation

Artisans don’t have time for complicated software. So the solution had to be so intuitive that it could be used without a long introduction.

Our main principles:

  • No unnecessary frills – only the functions that are really needed.
  • Simple, clear user guidance.
  • Mobile optimized because many craftsmen: work on the road.

3. From prototype to market-ready solution

The first versions of brickit were still far from what we have today. Through tests with real craft businesses, we have found out what works – and what does not.

Important learnings from the test phase:

  • Automated offers must be flexible.
  • Pricing must be individually adjustable.
  • Customers want as few clicks as possible to reach their destination.

4. Where we stand today and what comes next

Today, brickit helps craft businesses create their offers faster and optimize the booking process. But we are constantly evolving.

Next steps:

  • Further automation options.
  • Even more adaptation options for individual companies.
  • Strengthen partnerships with other craft sectors.

Conclusion

The development of brickit has shown us: A digital solution is only successful if it is oriented towards the real everyday life of users. We stay tuned to allow craft businesses even more efficiency and time savings.